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ByFERIAL Short Course: Business Building
Introduction
Welcome to ByFERIAL Short Course
Engagement and Support
Module 1: Laying the Foundation – Crafting a Vision & Business Plan
Learning Materials
Session 1: The Importance of Vision and Purpose (4:54)
Session 2: Defining Your Niche (4:00)
Session 3: Building a Business Plan (6:05)
Session 4: Brand Identity and Value Proposition (4:14)
Module 2: The Art of Marketing – Building Your Client Base
Learning Materials
Session 1: Effective Marketing Strategies (7:47)
Session 2: Brand Storytelling (2:27)
Session 3. Social Media Mastery (3:35)
Session 4: Networking and Partnerships (6:55)
Module 3: Monetizing Your Expertise – Products and Services
Learning Materials
Session 1: Diversifying Revenue Streams (4:05)
Session 2: Pricing Strategies (9:43)
Session 3:. Building Client Loyalty (6:11)
Module 4: Scaling Your Business – Systems & Teams for Growth
Session 1: Building Operational Systems (7:32)
Session 2: Hiring and Delegating (6:18)
Session 3: Outsourcing and Automation Tools (3:02)
Session 4: Customer Relationship Management (CRM) (4:12)
Module 5: Sustaining Success – Resilience, Adaptability & Continuous Learning
Session 1: Overcoming Setbacks (6:48)
Session 2: Adapting to Industry Trends (5:29)
Session 3. Building a Personal Brand (4:08)
Session 4: Investing in Continuous Learning (5:46)
Conclusion
Next Steps in the ByFERIAL Short Course
Assessment
Short Course Examination
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Session 3. Social Media Mastery
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